4 Month Digital Marketing Course Syllabus

(Job Oriented)

🟢 Month 1: Fundamentals + SEO

Week 1–2: Digital Marketing Basics

• What is Digital Marketing
• Types: SEO, SEM, SMM, Email, Content
• Marketing funnel (Awareness → Conversion)
• Website basics (domain, hosting)

Week 3–4: SEO (Search Engine Optimization)

• On-page SEO (title, meta tags, keywords)
• Off-page SEO (backlinks, submissions)
• Technical SEO (speed, mobile-friendly)
• Keyword research

👉 Tools:

• Google Search Console
• Google Analytics

🎯 Mini Project:

🟢 Month 2: Social Media + Content Marketing

Week 5–6: Social Media Marketing (SMM)

• Platforms strategy
• Content planning
• Engagement techniques
• Ads basics

👉 Platforms:

• Facebook
• Instagram

Week 7–8: Content Marketing

• Content writing
• Blogging
• Copywriting basics
• Content calendar

🎯 Mini Project:

🟢 Month 3: Paid Ads + Email Marketing

Week 9–10: Google Ads (PPC)

• Campaign setup
• Keyword bidding
• Ad copy creation

👉 Tool:

• Google Ads

Week 11–12: Email Marketing

• Email campaigns
• Automation
• Lead generation
• Funnel creation

👉 Tool:

• Mailchimp

🎯 Mini Project:

🟢 Month 4: Advanced + Freelancing + Projects

Week 13–14: Advanced Topics

• Affiliate marketing
• Influencer marketing
• Marketing analytics
• Conversion optimization

Week 15–16: Final Project + Career Setup

• Live campaign run
• Portfolio building
• Resume + client pitching
• Freelancing platforms

🎯 Final Project Ideas:

• Local business marketing
• E-commerce ad campaign
• Personal brand growth

🛠️ Tools You Will Learn

• SEO Tools (Search Console, Analytics)
• Social Media Platforms
• Google Ads
• Email Tools

⏱️ Daily Study Plan

• 2 hours daily
• 90% practical + 10% theory

🎯 Final Outcome (4 Months)

• On & Off Page SEO
• Ads run
• Social media monetization
• Job/internship
• Freelancing work